@Grika Well, that answer led to more
I looked it up and told a family member about it. Years ago he stopped eating peanut butter, this was back in the day there weren't a ton of choices. There was one, I can't remember the name of it, that he tried. It was a terrible tasting and looking alternative to the ones everyone else used...you know like Jif and Peter Pan. Well this one had the consistency of starting-to-dry- out spackle. So, that was the end of that. He might give this brand a shot.
I saw an article that says Krema and Crazy Richard's is the same thing. They both are listed as being sold at Walmart but only Crazy Richard's is in stock.