As part of our ongoing "Getting to Know Your Local Businesses"
series, we sat down this week with Warren Alberty, owner of Smoothie King in New Caney.
Tell us a bit about your business: What does your business offer, and how long have you been around?We offer a variety of smoothies in four categories- fitness, slim, wellness and break time. We also offer several smoothies for kids. Our retail items include protein powders, healthy snacks, several types of protein bars and supplements. We opened in New Caney on March 8, 2020.
How did you decide to get involved in this line of work? How did the business get started?
We got involved in this line of work after being customers of Smoothie King and visiting one regularly in our neighborhood, Summerwood. We really loved their smoothies and after talking to several franchisees we started looking into franchise opportunities near the end of 2017.
Tell us a couple things you are proud of about your business. What are you known for? What separates you from the competition?
We are very proud of the ingredients in our smoothies. Our fruits and vegetables arrive fresh twice weekly. There are no artificial colors, flavors or preservatives in our ingredients, and we only use fruit juices- no syrups. Our smoothies are also gluten free, and we offer non-dairy options as well.
What is your favorite part of running this business?
The favorite part of running our Smoothie King is our team and our guests. Our team members are enthusiastic, outgoing and strive to take care of our guests. We love how the residents and businesses of New Caney welcomed us with open arms and are super friendly and supportive.
Who is your ideal customer/client? Who do you serve best?
Our ideal client is interested in a great tasting smoothie that fits one of their needs. Whether it is before or after a workout- we have fitness smoothies; if they are looking to control their weight- slim smoothies, if they are looking for a generally healthy smoothie- wellness smoothies and lastly, those looking for a sweet treat- our break time smoothies. The best part about what we offer is that they are all healthy!
Can you tell us something about yourself as the business owner? What is your background?
I have been in the insurance business for almost 30 years. My wife worked as a senior level executive assistant for an oil company for many years before starting her own home inspection business. Our backgrounds gave us the experience we needed to start our Smoothie King journey together.
Are there any special promotions, annual sales, or special events that you'd like to mention?
$5 Friday is our most well-known promotion. Every Friday all 32-ounce (medium) non-meal replacement smoothies are $5. If it is a meal replacement smoothie it is $6. We also send out direct mail coupons from time to time.
Is there any other information you'd like your potential customers/clients to know about your business?
We would like our customers to know that they may order by phone, online, with our Healthy Rewards App, or in our lobby which has seating for about 4 people. We also have delivery options with DoorDash, Uber Eats and Google.
How do you see your business growing and improving over the next couple of years?
We hope to grow our business in the upcoming years by continuing to let people know we are here with advertising, participating in community events and supporting/partnering with the other local businesses whenever we can. As an example we recently donated 80 smoothies to Tavola Elementary for Teacher Appreciation day.
To learn more about Smoothie King New Caney, visit their profile on NewCaney.com. To view special events and offers, visit their Facebook page. To view their menu and order online, visit their website.