Agreed that there's a need for an HEB in the general area. As far as that particular site, there have been issues related to utilities, drainage etc. This article is about the amusement park down the street, and the HEB property has similar challenges:
"Shortly after the 2013 announcement, owner Monty Galland said it was discovered the 609 acres purchased - where Big Rivers now sits - didn't have any infrastructure set up for any of the utilities. That meant the early years were spent creating the municipal utility district, or MUD, that is required for water, sewage and drainage. "
www.houstonchronicle .com/news/houston-te xas/texas/article/gr and-texas-big-r
Again, no insider information - I just follow all the news because I'm interested in an HEB coming here just like everyone else.