New Colors, New Mascots in 2020-21 for White Oak Middle School and Woodridge Forest Middle School
White Oak Middle School and Woodridge Forest Middle School will start the 2020-21 school year with new school colors, new mascots, and new logos as part of a middle school rebranding initiative in New Caney ISD that will continue in the 2021-22 school year for Keefer Crossing Middle School and New Caney Middle School.
The changes in color schemes and mascots come as the district continues to grow in student enrollment, and the construction of a third comprehensive high school is scheduled to be complete in 2022. To help drive school pride as the district grows, each middle school will have its own brand identity separate from high school colors and logos.
“We think it’s important that our middle schools develop individual brands as the district continues to grow,” Superintendent Kenn Franklin said. “In the interest of being efficient in the long term and allowing our schools to maintain consistent identities during our growth period, this is a good time to make these updates.”
White Oak Middle School will now be the home of the Warriors. Gold, Black, and White are the school’s new official colors. Woodridge Forest Middle School is now the home of the Falcons. Light Blue, Anthracite, and White are the new official colors.
The branding changes were part of a process that included committees of students, parents, and staff from each school as well as a district administrative representative. The committees were charged with identifying several options. Upon approval, each school’s faculty and staff members, 6th and 7th grade students, as well as 5th grade students zoned to that middle school were invited to vote from among the approved options.
“This was a comprehensive process that incorporated input from students, parents, staff, and the Board of Trustees,” Franklin said. “Our hope is that a fresh new look will build excitement and pride among students, faculty, and alumni, and the greater New Caney ISD community.”
This link will take you to watch the logo reveal videos posted on the New Caney ISD YouTube Channel:
youtu.be/YXGqzmNcE1w